Hey Halliday is a brand, marketing and growth partner that turns insights into strategy and strategy into results.
I help teams get unstuck and moving again.
I bring clarity to brand positioning, sharpen go-to-market strategy, and turn scattered ideas into work that actually lands and launches. The goal isn't just different - it's better: less noise, faster decisions, outcomes you can measure.
If any of the below sounds familiar, reach out. I am here to help.
"We're doing a lot, but it's not adding up."
"We all have a POV, but no one agrees."
"We have great ideas with no one to implement them."
"We launched it. Nothing happened."
"We can't see it clearly anymore and need to reset, fast."
What we do
(and do well)
Brand Positioning & Marketing
Build distinct brand systems and marketing that performs, from brand strategy and visual identity through full campaign development. I ground every decision in real insight and can help build dashboards to track what the impact they deliver.
Innovation & Ideation
Generate, stress-test, and prioritize new ideas, from new product concept development through go-to-market. I help lead and orchestrate the innovation, product design, marketing, merchandising, and sales teams that build them.
Strategy & Facilitation
Align teams on mission, vision, and roadmaps through board retreats, leadership offsites, and planning sessions. I turn that alignment into frameworks, tools, and one to five year plans that stay actionable long after the meeting room empties.
20+ years across multiple industries
Nike, Adidas, Tillamook, Timberland, Vans, Healthcare, Petcare and beyond
4x revenue multi channel growth delivered
Multi channel integrated go-to-market offense; brand, product, marketing, merchandising and sales alignment
Award winning creative & storytelling
Brand strategy, visual and verbal identity systems, packaging, paid and earned marketing campaigns
Scrubs, Scoops, Sneakers
Brands I’ve worked with
My Approach
Every project starts differently: a messy brief, a half-formed idea, or a team that just needs an outside perspective. Wherever yours is, I shape the approach around what the work actually needs, not a one-size-fits-all process. I sharpen the brief, turn ambiguity into a clear point of view, and pull in the right collaborators early.
Insights-driven. Collaboration-focused. Data-informed. AI-leveraged.
AI accelerates the research, synthesis, and iteration. Human and creative thinking makes the ideas original. The result is sharp work, tight timelines, and impact you can measure