What clients would tell you

“I worked with Sue as a consultant during my time as CMO at Timberland. What impressed me most was her exceptional leadership driving integrated, cross-functional teams through the high-pressure and often complex GTM process.

She is one of the few leaders who deeply understands the full ecosystem of a business, from design to product to marketing, grounded in real, lived experience. It’s this innate empathy that enables her to connect teams, unlock opportunities, and build actionable solutions.”

- Drieke Leenknegt, CMO Balenciaga (Former VP/CMO Nike, Timberland and Vans)

“We brought Sue in as a fractional CMO to transform our marketing organization and she immediately proved indispensable.

She led the redefinition of our brand positioning and identity, laying the foundation for a successful DTC launch and multiple years of explosive growth.

Equally impactful, Sue brought a sharp strategic merchandising lens — seamlessly connecting brand to product and ensuring our product reset was grounded in clear customer insight and differentiation.

Sue is a transformational partner who elevates every part of the business she touches. “

- Catherine Beldotti-Donlan, President Superior Cloth & Stitch (Former VP/GM Bain Capital, Converse, Reebok, Puma)

“Sue is the marketing maven who makes you (and everyone else around) a whole lot better and smarter.

Sue has that sixth sense around consumer insights and brand strategies to make a successful connection between the two. She raises the bar on how a company can present themselves internally and externally to drive results.

And, she makes it fun along the way with her sharp wit and infectious laugh. Sue is a rare combination that I look forward to watching her bring magic to companies lucky enough to work with her.”

- Alison Hiatt, SVP Brand Petco (Former CMO Banfield Pet Hospital, Vera Bradley, PetCo, Salt &